A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
We are excited to announce that Nicolás López Martí, Core Salty Brands Sr Director Central & South America at PepsiCo Foods, is joining the Portada Brand Star Committee Latam
To leverage the UEFA Champions League, Pepsico launched a 360º campaign spanning 13 Latin American countries featuring some of the sport’s greatest household names.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
En 17 categorías, 60 son los aspirantes a ganar oro o plata en los próximos premios Effie de Argentina a lo mejor del marketing y publicidad de dicho país.
McDonald’s french fries-scented billboards also coming to the U.S? BACARDÍ® Rum, Pepsi, Dove, 99 Cents Only Stores, and other brands targeting the U.S. consumer right now.
Pepsi & Frito-Lay, L’Oréal… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
We just published the Portada Insight Report on E-Commerce in Latin America in partnership with ComScore. The report “El Marketing de Comercio Electrónico en Latinoamérica: Datos y Enseñanzas para Ejecutivos de Marca” analyzes retail website traffic and e-commerce marketing initiatives. Plus insights and best practices from 12 major brand marketers, including Marriott’s Diana Plazas, L’Oreal’s Pablo Sanchez Liste and PepsiCo’s Hernan Tantardini. Department Stores/Malls, Food/Supermarket/Grocery and Fragrances/Cosmetics in Brazil, Mexico and Argentina. Check it out here: https://mercadotecnia.www.portada-online.com/files/2021/03/Portada_Insight_Report_El-Marketing_de_Comercio_Electronico_en_Latinoamerica.pdf
Changing Places LatAm: people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Nicolás López Marti Core Salty Brands Sr. Director Central & South America PepsiCo Foods Nicolás López Marti was born in Buenos Aires. He
The rapid growth of cell phone use and digital marketing to sell products and services in Latin America makes FLUVIP’s network of 100,000 Hispanic influencers in both LATAM and the US look like the perfect scoop for IZEA to move into the region.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
(Looking for your next Career move? Check out Portada’s Career Board!)
Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that’s also aware of consumer’s individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Growth acceleration means opportunities for investors and marketers in Latin America. Amnet’s Cristian Figoli, Group M’s Cynthia Evans, and ComScore’s Iván Marchant explain what this means for marketing services.